The Enemy Of Anti-Tobacco Campaigns? Population Growth

Globally, smoking prevalence —the percentage of the population that smokes every day — has decreased, but the number of cigarette smokers worldwide has increased due to substantial population growth between 1980 and 2012.

That finding comes from a study published by the Institute for Health Metrics and Evaluation (IHME) at the University of Washington, which has has compiled their data to create a remarkable interactive infographic that allows users to explore how smoking trends — by region, country, age, and gender — have changed during the last three decades.

Differences in gender are especially apparent, with a global average 41% increase in the number of male daily smokers versus a 7% increase for females.

Image: IHME.