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With Marvel's Secret Invasion in full swing and DC's Final Crisis mere weeks away, it's worth looking at just what it is about superhero comics' crossover summer events that make them the four-color equivalent of your first sexual experience. They're something you get all excited about ahead of time before the actual incident goes by quickly and leaves you ultimately unfulfilled. Or maybe that's just me. Experience has taught us that there are some easy steps to follow when creating a superhero crossover involving many fan-favorite characters that will, inevitably, lead to sales success. Utilizing them can take you from near obscurity to something approaching success or, at least, your own soon-to-be-cancelled spin-off from the Avengers. More »
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