In the new world, all consumer goods will have a shot at starring in a million dollar feature film. Next up The Good, The Bad and the Pepsi. This sounds terrible.
Deadline is reporting that director Adam Rifkin (Detroit Rock City) has optioned film and TV rights to Peeps.
Here's the pitch, "[it's] a Lego Movie-esque family epic set the night before a Peeps diorama contest, when a wayward Peep gets misplaced and must adventure through the fantasy lands of different-themed dioramas before the contest's judging begins."
Lego Movie "esque" — how about just a blatant rip off of the Lego Movie. Right?
Deadline also reveals that Rifkin was inspired by little childrens' Peeps dioramas. Which also lead him to discover the Martin Luther King Jr. Peeps recreation of the "I Have A Dream" speech. So maybe we'll have that to look forward to.