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It's been many years since the infamous "Why So Serious" and "I Believe in Harvey Dent" Dark Knight virals that had fans running all over America to attend secret clip screenings, and papered the streets with Gotham paraphernalia. Now, at last, it's time to dust off your Christian Bale whisper-scream, because The Dark Knight Rises virals have just begun. More »
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Could this Dharma Initiative-flavored video be the greatest piece of viral marketing J.J. Abrams has ever created? Either way, it reveals the secrets at the heart of his new film, Super 8. Beware: Major spoilers! More »
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No need to search the world over for your other puppy half. Doggelgänger uses facial recognition software to pair you up with the puppy that already shares your handsome features! More »
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We've seen J.J. Abrams' mysterious midnight monster train explode from multiple angles. But what about from inside the train? Hidden in Portal 2's video game extras is some CG footage from inside the monster's train ride. Watch it now. More »
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We're absolute sluts for underground monsters and cave dwellers. So when we found out about The Tunnel (a mockumentary type movie) we were interested. But when we discovered how this horror movie was financing their production - we were invested! More »
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How did we miss this amazing film? Watch the viral for Limitless, a movie about a copywriter who discovers a top-secret drug which bestows him with super human abilities. But with a few small side effects - like death. More »
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This disgustingly delightful teaser video by District 9's Neill Blomkamp was hidden in the pages of the new Wired digital magazine. Could a shaky-cam mockumentary about a secret government-sponsored genetic engineering company be in the works? More »
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Of course you are — and that's why this faux ad for a Make Your Dog Immortal kit hits our sweet spot. Our blasphemous, profane, incredibly wrong sweet spot. [Twitter] More »
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How do you turn a gritty, straight-ahead science fiction drama like Fox's late, lamented Terminator show into a dirty, filthy laugh riot? Easy: Insert bleeped-out profanity. You're welcome, Friday. [Twitter] More »
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We were sent a propaganda pamphlet help us get ready for Korea's eventual U.S. invasion. According to these documents, we were asking for it, after the "dual crises of peak oil and the global economic meltdown of 2012-2025." More »
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Not content to simply sell the latest in their flagship franchise, Pixar has created a perfectly crappy '80s TV spot for one of their new characters, Lots o'-Huggin' Bear — and a whole retro-ad YouTube channel around it. More »
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Here's the big reveal from Tron Legacy's viral ad, which led fans on a mad chase through different arcades all over the world. Here we see a unitard-clad program doing his best "Head Towards The Light, Carol Anne" impression. More »
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This semi-funny parody of The Matrix picks up on something serious, which is that the Matrix flicks were heavily-inspired by 1930s iconography. I do love the 30s-style trailer, showing the dance sequence. Compare it with a real 30s trailer! More »
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If you've ever sat around and reenacted scenes from G.I. Joe with your toys, Paramount's viral movie is for you. The Hasbro toys star in an affectionate parody of the cartoon — right down to the public service announcement. More »
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Can you uncover the mystery behind their new viral site for the apocalyptic movie 9? We've got an exclusive piece of the puzzle, to help you uncover what the rag-doll people are trying to tell you. Check it out below. More »
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District's 9 anti-alien viral campaign is underway, showing you the many skills the movie's illegal aliens can use against the humans. Check out the full gallery of alien smackdowns, and remember: Do not attempt to apprehend a District 9 resident. More »
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With the second Transformers movie opening this weekend in Europe, Paramount may have decided that one final push was needed to convince moviegoers to watch giant robots in action. That push? Viral videos showing that Transformers are all around us... More »
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Roland Emmerich's end-of-the-world film 2012 has just unrolled a flurry of video rants form the "apocalypse prognosticator" DJ Charlie Frost (Harrelson). Including a cartoon depicting how we're all going to die. More »
]]> http://io9.com/index.php?op=postcommentfeed&postId=5168980&view=rss&microfeed=true Time to learn the truth about the costumed adventurers of Alan Moore's Watchmen. Their so-called crime-fighting is dangerous, and puts honest cops out of work, according to the the best viral video yet. More »
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"Better blue than red," say the citizens of Alan Moore's alternate Watchmen universe. Tune into the viral-marketing NBS TV station, and learn everything you've ever wanted to know about the atomic hero Dr. Manhattan. More »
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A new viral Watchmen site has popped up, with case files from crimes and clues against Costumed Adventurers that happened inside the pages of Alan Moore's Watchmen graphic novel. The Frontiersman is a newspaper in Moore's world, so perhaps this is a secret bundle of notes that just happens to land on an editor's desk? Check out the gruesome crime scene at Silhouette's (Ursula Vandt's) home. [The New Frontiersman] More »
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Shutter, a horror flick opening next week, is a purely supernatural tale about spirit photography (taking pictures of ghosts). But it turns out the Shutter viral marketing crew is trying to suck in the sciencey/gadget geek crowd with a stealth media campaign: Fox reps are urging journalists to write about the "scientific causes" of ghosts, and push expensive spirit-photography cameras on people interested in the movie. An anonymous source passed me a fairly creepy email about this that was sent to a large, glossy magazine's editorial staff. More »
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When is a TV reality show not a TV reality show? When it's a multi-author blog in support for the latest in the Wild Cards series of anthologies. American Hero, the TV show at the center of Inside Straight, the eighteenth book in the series released last month, has made the leap off the printed page to become a site allowing readers to follow - and maybe interact with - the fictional characters competing to become America's next superhero sensation. More »
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A new mashup of movie trailers proves that Star Wars, Narnia, Harry Potter, Lord of the Rings and Golden Compass are basically all the same movie with different trappings. But more importantly, it proves that Star Wars is much closer to fantasy than science fiction. Just look how comfortably Yoda fits in with Gandalf and the other magicians. [The World According to Carl] More »
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Warner Bros. has been tossing enough promo photos, teaser trailers, viral ads, and movie posters onto the internet to cause a serious glut of Dark Knight materials. Which is where this refreshing slap in the face video comes from. Netizen and part-time editor ntbone has mashed up the sound from the recent trailer for The Dark Knight with clips he's cut together from the 1966 Batman movie, starring Adam West as the caped crusader. More »
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Fake billboards for Lost's Oceanic Airlines have been popping up all over the globe, touting their return to service and trips to "Places You Never Imagined," like Ames, Iowa and Tustin, California. They also promote their brand-new website at the bottom of each one of these billboards (which probably weren't cheap to rent). Of course, visiting this site takes you deeper into the rabbit hole. Soon you'll find yourself wasting precious hours while you try to unravel the "mystery" of flight 815. More »
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