Weather Channel Reporter Won't Stop Mispronouncing This Moon's Name

Earlier this week, The Weather Channel's Matt Sampson hosted an interesting little news segment about violent volcanic activity recently detected on Jupiter's moon Io. But Sampson didn't call the planet by its name, which is pronounced "eye-oh." Instead, he – well, we don't want to spoil it. [Warning: Video Autoplays]

[UPDATE: It appears the video has been taken down. But the top comment should tell you everything you need to know about Sampson's mistake.]

Ohhhhh man. Why is this so funny? I'll be honest, I sometimes mispronounce words and names that I've read before, but have little occasion to speak aloud (fun fact: I thought Harry Potter's Hermione was pronounced "her-me-own" for way longer than I'd care to admit); but this isn't exactly a case of mispronunciation, is it?

I suppose the obvious explanation for Sampson's mistake is that an uppercase "I" can look at awful lot like a lowercase "l," depending on the font – but then, why would a moon's name be spelled with a lower case letter? Weird planetary nomenclature rules, perhaps?

Anyway, mistakes happen. And the rest of Sampson's reportage is on point (Io is widely regarded as the most geologically active moon in our solar system). Still, I can't help but wonder if our list of moons everyone should know could use a pronunciation guide. It could have saved Sampson some embarrassment.

Oh, and for those interested in the study Sampson references, you can read about it here.

H/t Kelly!