Why are materialists less happy?

The latest word on how to be happy: be more appreciative of the things you have. Newly published research out of Baylor University finds materialistic people are less happy in large part because of their lack of gratitude.

Top Image via Forbes via Driving

"As in past research, we found that materialism was negatively associated with well-being," writes a team of researchers led by psychologist Jo-Ann Tsang in the latest issue of Personality and Individual Differences. Their investigation into why this is turned up new evidence that "one reason for this negative relationship may be that high materialists find it harder to be grateful, and lower levels of trait gratitude may be related to unmet psychological needs."

He who dies with the most things may win, but it could still be a pyrrhic victory.

[Personality and Individual Differences via Pacific Standard]