How do you promote Star Trek Into Darkness? Well, if you're the U.K. streaming service Blinkbox, and known for your impressive publicity stunts, you go to a British mall, set up a Trek-style teleporter, and hire illusionist Scott Penrose to help you start "beaming" people to the amazement of the masses.

I don't think it's a spoiler to say that a professional illusionist teamed with a streaming home media company has not achieved working teleportation technology, but it's still a neat trick, and very well-done. Although I think it would have been even more memorable with an "accident" or two.

[Via /Film]