<![CDATA[Dark Knight Marketing Campaign Goes Berzerk - io9 Comments]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk - io9 Comments]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> @RagingTowers: If I recall correctly, they were real dollars, just with the Joker drawn in marker over them, and they weren't so much passed out at the convention as they were handed over as change by merchants (wether consciously or not, probably half and half).

mistersathingtonfroggleby

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> Wow, folks are being a little harsh on this. What's wrong with a little ARG now and then?

Didn't y'all read Wired this month? Don't you remember Cloudmakers/The Beast?

Sure its viral marketing, but its viral marketing for something we're all probably going to see anyway. So that makes it BONUS FUN. Who doesn't like BONUS FUN? What's a Sci-Fi website doing dissing an ARG, even an ARG-lite anyway?

Really now.

Why so serious?

TheN

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> methinks you meant "no, not really" and not "no, no really"

raychie

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> @JoeyTheHobo: There seems to be an attitude at times within the advertising industry that marketing to the point of annoyance is not only GOOD marketing, it's the *BEST* marketing. Do you think mobile phone companies keep their commercial mascot spokesbeings because any audience *likes* them anymore?
Kicking the dead horse is the marketing gold standard these days.

Corwin

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> I wonder what the back of those "Joker Dollers" look like...

Would suck if the back of them looked semi normal and were passed around the convention as real

RagingTowers

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> @92BuickLeSabre:
Sometimes marketing execs have trouble with knowing when to stop.

JoeyTheHobo

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> I definitely thought that the last day, when Heath Ledger came in, robbed everyone, and blew up The San Diego Convention Center, was a little excessive personally.

92BuickLeSabre

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> Is there going to be an attempt by Joker any time soon?!?

Eac_o_System

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> @strider_mt2k: Agreed. That's some long sighted marketing exec right there.

mighty_squid

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> Sub-title for the Joker t-shirt - "I ran into the Joker and lived"

It reminds me of the old "I ran into Tammy Faye at the Mall" t-shirts...

rbb

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> I guess Batman Begins didn't do well enough with the vital "obsessive-compulsive" demographic...

GentlyClubBillPart2

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> I think that is a Robert Smith T Shirt (the Cure)? I had one some years ago

howardpmp

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> @Ju-osh: No, he spoke out against mega-flicks like Indiana Jones IV and Star Trek needing to have clever viral marketing. Kevin's flicks could use the extra audiences, so watch out, they might be mailing out jars of Jason Mewes' bottled farts to let you know about his next movie.

Kevin Kelly

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> I think the whole "slipping one card into decks a hundred or so years in advance" thing was just awesomely long-sighted and couldn't have been better implemented.

strider_mt2k

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> I'm glad I missed all this crap. It would totally kill my jones for this movie.

braak

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> Well I want Heath Ledger to show up at my house in full Joker garb to spend the night.

In all seriousness, I've found the marketing campaign amusing and it really does play right into the hands of some of the intended audience.

notquiteunderground

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> A. My friend made a Dark Knight cake and it's much prettier than the real one.

B. Having Heath Ledger spend the night with me would be the best marketing scheme ever.

That being said, it's true. I wish they would take all of the gajillions of dollars they're spending to market movies that are already going to make gajillions of dollars and spend it on making smaller, but equally awesome films.

ExtensionOfBob

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> Kevin Smith spoke out against excessive tie-in marketing and promotion? Weird .

Ju-osh

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> I actually find the marketing campaign kind of fun. I mean, when was the last time you saw a movie go this far out there to get people continuously hyped for something? Well, other than Cloverfield that is, but I think that is in an entirely different category altogether. Comic fans love Batman, they loved Batman Begins. So now they're immersed in the hype for The Dark Knight. Let 'em have some fun!

Ianny

]]> <![CDATA[Dark Knight Marketing Campaign Goes Berzerk]]> With all these clues and more clues leading to more clues, it's like the fucking National Treasure of viral marketing.

BloggyMcBlogBlog

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