Scientific evidence that booth babes don't sell products

There's been a raging debate over "booth babes" in the tech community for years. Should companies hire sexy models to work in their sales booths at events like CES, or is this an outdated, degrading practice? But nobody had ever asked whether booth babes were good for sales. So Frontback head of marketing Spencer Chen… » 1/16/14 10:33am 1/16/14 10:33am

The Worst Badvertising and Best Radvertising of Comic-Con 2013

The bigger Comic-Con gets, the more the marketing madness spreads across the whole city of San Diego. And this year, the promo craziness was everywhere. Some good, and some really freaking disgusting. So we picked through the swag and the handouts and the interactive experiences, to find the very best, and the very… » 7/23/13 4:15pm 7/23/13 4:15pm