These Interactive Billboards React To The World Around Them

For some advertisers, it’s not enough that ads constantly flash in front of your eyeballs. They want to make sure that you don’t just see their ads, but also interact with them in the hopes of searing their brands into your brain. Do these interactive ads actually entertain you? Or are they more trouble than they’re… »4/22/15 7:00pm4/22/15 7:00pm

Scientific evidence that booth babes don't sell products

There's been a raging debate over "booth babes" in the tech community for years. Should companies hire sexy models to work in their sales booths at events like CES, or is this an outdated, degrading practice? But nobody had ever asked whether booth babes were good for sales. So Frontback head of marketing Spencer Chen… »1/16/14 1:33pm1/16/14 1:33pm