Animals Could Help Reveal Why Humans Fall For Illusions


Visual illusions, such as the rabbit-duck (shown above) and café wall (shown below) are fascinating because they remind us of the discrepancy between perception and reality. But our knowledge of such illusions has been largely limited to studying humans. » 3/23/14 3:00pm 3/23/14 3:00pm

This is a poorly performed magic trick (but you'll fall for it anyway)

Like many feats of visual trickery, the secret behind psychologist Richard Wiseman's "Tube of Mystery" boils down to a few not-so-mysterious tricks of the trade. What makes this illusion interesting, though, is how well it works even when performed badly. » 3/14/14 1:00pm 3/14/14 1:00pm

Attending a masquerade ball? Consider wearing your own face!

We're big fans of Sandra Holmbom's work. The Swedish makeup artist can do blood and gore with the best of them, but it's her uncanny turns of visual trickery that really set her apart. And when the two combine? Well, that's when you get masterpieces like this. (Fair warning: this is some pretty graphic costume gore.) » 2/16/14 11:00am 2/16/14 11:00am

This 2D face makeup will hijack your brain

Photographer Alexander Khokhlov and makeup artist Valeriya Kutsan combine their skills to mesmerizing effect in "2D or not 2D," a surprising photography project that transforms model's faces into mind-bending optical illusions. » 11/27/13 10:40am 11/27/13 10:40am

Welcome to Elgin Park, an old fashioned town with a giant for mayor

The man in the photo is Michael Paul Smith, but he is no giant. For 25 years he's been building remarkably lifelike dioramas of a fictional, mid-20th-Century American town called Elgin Park using meticulously crafted model cars, a card table and a $200 point-and-shoot camera. That's right – the cars in this photo are… » 10/18/13 12:00pm 10/18/13 12:00pm

Every bridge should have an optical illusion on its underside

Chilean-born street artist Dasic specializes in large-scale outdoor pieces. Above, he's used the underside of a bridge to craft a vibrant, dreamlike scene – but you have to be in just the right spot to see it. » 10/10/13 1:33pm 10/10/13 1:33pm

An explanation for why your peripheral vision is completely borked

A GIF version of the Flashed Face Animation Effect has been making the rounds recently, prompting us to ask: why the hell do these faces look so grotesque and distorted when we're not focusing our eyes on them? We spoke to a neuroscientist to find out. » 9/19/13 1:30pm 9/19/13 1:30pm